On the heel of Italy, along the trade routes of the Adriatic Sea, Puglia has stood as a hub for artisanal craftsmanship for centuries. Throughout the region’s coastal towns and white-washed villages, the art
of crafting luxury coats and blazers is a family affair. Speaking of family affairs, a quick ride up the coast in the 1980s would lead to the Guarini family home. 
Here a little girl inherited her grandmother’s name, Giovanna. Deemed a bit old-fashioned for the times, Giovanna was quickly shortened to “Ivana”. Ivana spent her first 18 years immersed in the beauty of her home region before embarking on a journey around the world. She mastered five languages and established a career in international luxury hospitality.
In the polished, perfect details of the elite resorts, she found a love for the impeccable.

The beauty of something finely made and carefully handled soon came to her in an unexpected heirloom: a blazer, passed down from her aunt Maria. Houndstooth, still stylish, and still in perfect condition. 
A creation made by the fine hands of Puglian tailors. Ivana realised her vision for a fashion brand that embraced the traditions of her home region. One that would dress women in blazers sewn with history and care and share the empowering feeling of dressing oneself in a truly beautiful garment. For the name of this brand, she looked back to her roots, at the name she had once found so startlingly Italian. Giò Guarini exists today as a brand that empowers all women to reclaim their name through authenticity, beauty, and a return to one’s true origins.